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Digital Marketing

NanoDegree

About the Program

This NanoDegree is offered through Udacity with nine courses focused on

developing marketing content
using social media to amplify a message
making content discoverable in search
developing social media ad campaigns
evaluating display and video ads
creating email campaigns
measuring & optimizing with Google Analytics.

MollicaDMcertificate.pdf

DM P1: Prepare to Market Project Template

Course 1

Marketing Fundamentals

Use digital marketing framework to develop a marketing plan

Mollica Market your Content

Course 2 & 3

Content for Social Media

Plan content marketing, develop content for target audience, and measure its impact.

Facebook Campaign

Course 4

Social Media Advertising

Marketing using paid social media marketing strategies to amplify a message.

Mollica P4 - SEO_Audit: AppsEvents

Course 5

Search Engine Optimization

Optimize search engine presence with keywords, optimizing web UX & execute a link building campaign.

P5 Search Engine Marketing with Ad Words.pdf

Course 6

Search Engine Marketing

Optimize visibility in search engine results using SEM through AdWords by Google.

Mollica P6 - Display Project Template Slides.pdf

Course 7

Display Advertising

Evaluate a display advertising campaign and make recommendations based on results.

P7 Email Marketing.pdf

Course 8

Email Marketing

Using email as an effective marketing channel, create an email marketing strategy, develop & evaluate a campaign.

DM Final AppsEvents_Marketing_Plan_Project_Mollica.pdf

Course 9

Google Analytics & Final Project

Measure actions online and evaluate audience using Google Analytics. Measure impact of digital marketing & advertising efforts. Develop a course portfolio.

Why I Enrolled:

I have a varied background in both business in education. I began my formal education majoring in Business & Marketing and ultimately got my initial degree in business while working for 10 years in international sales and marketing. Like many young women, I adjusted my career when I began a family over 20 years ago and became a business & technology teacher. After spending 18+ years in mainly educational technology I completed my Master’s in Educational Technology and became a Google Certified Trainer. Shortly after that I began working mainly with a global company, AppsEvents, to provide G Suite related professional development events and workshops at schools for educators. The company has experience slow but steady growth and is in need of a proper digital marketing strategy for the USA. The problem is that I am the only full time person and our only ‘social media/marketing’ coordinator is in the Philippines and is stretched too thin to focus on a single market. The strongest competition for my company is in the USA so it is imperative that we address this. After pushing to hire and consult with experts to no avail, I have taken it upon myself to learn the latest tricks of the trade in regards to digital marketing. I also aim to build a small local business to provide services to young professionals and businesses who just need basic information to get started with an online presence and marketing channels.

While researching local ‘college’ and other online options I discovered Udacity's Nanodegree in Digital Marketing while exploring opportunities for students through Google. I found the Android Development Nanodegree and reviewed the course. I was thoroughly impressed and have recommended to many folks with that need / desire. As a result, I found the NanoDegree in Digital Marketing.

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